A 'novel' experience for Facebook Messenger
Bloggers focused on the tips, tricks, trials and tribulations of being a mom, also known as mom bloggers, are being used in marketing campaigns to gain insight into a brand’s audience and gain additional exposure. Not to mention, a blogger endorsement can go a long way with the amount of influence these bloggers have among their peers. The last thing you want is that type of influence spreading your name/client’s in a negative way. After working with mom bloggers at conferences and client campaigns over the years, below is feedback I received with the best advice to consider when conducting mom blogger outreach:
“It’s no secret that brands want the best mom bloggers for their campaigns. While that is understandable, mom bloggers don’t want to be compared to each other.”
“A PR firm made the mistake of sending a list to their top bloggers as a way of saying you are the best and we picked you out of all these other bloggers. We weren’t excited about seeing that. We had friends on the list that had poor notations. It’s hard work to maintain a blog, why would you put someone down for that? It’s understandable you want strong performers and the right fit for your brand, but keep that to yourself.”
“Don’t talk bad about bloggers to other bloggers. It is like someone spreading a rumor about your friend.”
“The worst is if a blogger doesn’t have contact info on their blog and a PR person shares it without permission. That includes other PR people or somehow including it in published materials. Don’t share bloggers’ personal information. This is quite obvious in my opinion. You value your privacy, so why would you jeopardize someone else’s?”
“Don’t rule out the smaller sites. Who knows what that blog could become; we all had to start somewhere. Look at the quality of content, how often they post, are they active on social media.”
“Another one that should be included in any of your efforts – don’t be disrespectful to bloggers. Appreciate their work and recognize their time is valuable. Sometimes people forget we’re moms. Sure, blogging is my business, but I’m just another person doing something I love.”
Do you have any other helpful recommendations when working with mom bloggers? I’d love to hear from you in the comments section.
This is Part Two of a three part series on blogger relations. Part One was about paying for blogger relations. Stay tuned for Part Three of my series, What Works with Bloggers. The findings from these posts are from my personal research and conversations with parent bloggers.