A 'novel' experience for Facebook Messenger
Instagram: “You’re all caught up”
Instagram has rolled out a “You’re all caught up” message, telling users that they have seen all new posts from the past two days. This will help users to stop endless scrolling for days, lost in the midst of algorithm.
In addition, a Do Not Disturb feature is being tested that let users shut off notifications from the apps for 30 minutes, one hour, two hours, eight hours, one day or until they’re turned back on manually. More here.
IGTV content creation guide released
Instagram has published a new guide on how to create content for its new IGTV long-form video platform, which includes a range of tips, apps and accessories you can consider to help improve your IGTV videos.
How to engage with influencers on Twitter
Influencer marketing has brought success to many brands on Twitter. Recommendations from influencers are known to increase purchase intent 5.2X when combined with tweets from brands.
Discover some of the best practices when it comes to engaging with influencers on Twitter in this handy article.
Will social media stars continue to rise?
There’s been a lot of disdain and anger for influencers of late, but it’s not just followers and likes that makes this marketing element a success. Now with an estimated worth of $1bn, a trade body and a recognised marketing award, the influencers have finally been tamed. Possibly.
With all of this in mind, will social media stars continue to rise? Read more here