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No Matter what Happens, Know Your Audience

Text 100 hosted a panel yesterday on the relationship between bloggers and mainstream media, how they interact, and how the future of the media industry is shaping up as a result of the current disruption the industry is undergoing. The idea for the panel grew out of a research piece that Text 100’s subsidiary, Context Analytics, […]

Text 100 hosted a panel yesterday on the relationship between bloggers and mainstream media, how they interact, and how the future of the media industry is shaping up as a result of the current disruption the industry is undergoing. The idea for the panel grew out of a research piece that Text 100’s subsidiary, Context Analytics, […]

Text 100 hosted a panel yesterday on the relationship between bloggers and mainstream media, how they interact, and how the future of the media industry is shaping up as a result of the current disruption the industry is undergoing. The idea for the panel grew out of a research piece that Text 100’s subsidiary, Context Analytics, developed on the topic.  Our CEO, Aedhmar Hynes, hosted the panel with Robert Scoble of Scobelizer, Liz Gannes of NewTeeVee, Chris O’Brien of the San Jose Mercury News and the Next Newsroom Project and John Earnhardt of Cisco.


In a short time, the panel managed to touch on many interesting topics that journalists, bloggers and communications professionals alike all grapple with daily, from the future of the newspaper – Aedhmar will continue to read the print version, Robert on the other hand, is pretty sure that “his son will never read a newspaper” – to the best way to ensure we all reach our audiences in effective and unique ways.

One thing is clear, the industry is undergoing one of the fastest and most dramatic changes it ever has. The speed at which newspapers, online sources and emerging platforms are changing currently guarantee that they will continue to evolve for quite some time. The opportunity for those in the business of keeping us informed is vast, albeit risky. For communications professionals, one thing continues to hold true: Know your audience and make sure you target the right medium while continuing to explore the best way to tell compelling stories. The platforms are changing, but the need to communicate and be transparent with increasingly fragmented audiences will only grow in importance.


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