Another step in the journey
We’ve rebranded Text100 to reflect what our company is today. We’ve acquired new skills and talents, and created new product offerings to become a global marketing communications agency that will do the most inspiring work for the world’s most important brands.
We’re modern, diverse, clever, creative and collaborative. And we’re hungry to do more.
This new website is a taste of our creative capabilities today. Everything you see here is created from the ground up by our own strategy, design, development, video and content teams – the same people who use these skills every day to create amazing work for our clients. The ability to marshal such enormous and diverse talents to collaborate on projects like this one, and the others you’ll discover on this page, is emblematic of Text100 today.
We hope it will give our clients – old and new – a great insight into some of the work we now do. A chance, perhaps, to think about us differently. And we also hope it will inspire you to ask how we can help your organization do something even better.
Something old; something new
While our brand has a new, refreshed appearance to match a new, refreshed skillset, the essence of our company and the values we cherish lie deep in our heritage. Text100 was founded more than 35 years ago as a technology PR agency, back when some of the giants of today’s tech industry asked for our help in finding their voice.
Throughout our history, technology has been part of our lifeblood. We have witnessed – and have been a part of – how it changes lives and has transformed the world. Mostly in enormously positive ways. Sometimes, though, those changes have been difficult, disruptive and hard to understand. But we have given a voice to it, fair or foul: explained and helped people understand. Communicating complexity so it is accessible and consumable sets us apart. In a fast-paced, confusing world, we have always striven for clarity and understanding.
And working with technology has changed us – our company culture – in the process. Our embrace of technology means we’re wired differently. We have an innate love for new ideas and new forms of communication, and are thrilled by the transformative potential of the technology with which we’re working.
But hold that thought. There’s also a parallel branch of our heritage, alongside technology. At the same time as we’ve worked with tech, working closely with words has always been, and remains, key to what we do, our stock-in-trade: it’s part of our name, of course, and for good reason.
Words are the essential currency of ideas. This is true, however they take their final form. Ideas must be incarnated in words before they can truly exist, and certainly before they can be communicated, whatever the media through which they are eventually embodied. The philosopher Wittgenstein wrote that, “The limits of my language mean the limits of my world.” That which cannot be spoken cannot truly be even imagined. Words have a totemic power to create and reshape perceptions.
That power, and the responsibility which comes with it, can all-too-easily be taken for granted in a feverish, hyperactive world endlessly swept by waves of Twitter feeds and news streams. But while we at Text100 must, of course, always be timely, we mustn’t ever rush. Almost every day, we see reputations dashed and organizations fail through the careless use of words.
We cling tightly to values that lie at the opposite end of the spectrum – an exacting care with words; precision and concentration when we put our most important assets to work. And so, an equally key part of what our brand stands for and a golden rule for us, now and always, is to make your words matter. Matter to the writer; matter to their stakeholders; matter to their audiences.
Those two branches – technology and language – are at the heart of our business and what makes our expanded skillset so powerful.
Nothing borrowed; always blue
A last thought on our rebranding and what it represents: it doesn’t stop here. We cannot say we embrace transformation and then rest on our laurels. Technology continues to change the world: so of course, our new brand, as well as the company itself, will continue to evolve as we keep pace with that transformation.
We’re loving the ride.