Another step in the journey
London, 9 August 2016 – Global marketing communications agency, Text100, today announced that it has been selected as communications partner for all-you-can-fly membership airline, Surf Air, as it expands its service across Europe.
Text100 is responsible for communications around Surf Air’s European launch and on-going momentum campaigns that include strategy, public relations, influencer engagement, events, social media, community management and paid digital media. The team reports to Simon Talling-Smith, CEO of Surf Air in Europe. Text100 has also been appointed communications agency of record for Surf Air in the US.
Simon Talling-Smith said: “We selected Text100 because of its expertise in running creative, consumer campaigns across both traditional and digital media in multiple markets. Our European service will begin in October and we are partnering with Text100 to build brand awareness to support our aggressive growth strategy in Europe and beyond.”
Tara O’Donnell, Managing Director at Text100 UK added: “As an innovator in the travel and aviation space, Surf Air is offering a disruptive service model that we believe Europeans will embrace. It is an exciting opportunity to support Surf Air’s European expansion with a truly integrated approach that covers all disciplines from social and paid media to public relations and influencer marketing.”
Nicknamed the ‘Uber’ or ‘Netflix’ of air travel in the US, Surf Air’s European expansion is evidence of the success its membership travel model has brought to the industry. From October, it will offer a smart, unique option for unlimited air travel to European businesses and consumers for a monthly fee. Launched in California in 2013 as the country’s first private membership airline, Surf Air now has 3,000 members. With up to 90 daily flights to 13 destinations in and around the state, Members are able to enjoy an all-you-can-fly service without the hassle and frustration of commercial travel.
For further information, please contact: Jennifer Christie, Text100 +44 7917 766580
Text100 is a global marketing communications consultancy with 600+ staff supporting 250+ clients, across 21 markets around the world. We offer strategic brand consulting, public relations, internal communications, content marketing, social media and creative design services. We work with many of the world’s elite brands and industry pioneers in technology, telecommunications, healthcare, travel and tourism, automotive, energy and financial services. Our global client portfolio includes brands such as Adobe, Avios, British Airways, Cisco, Four Seasons, IBM, Lenovo, Microsoft, MTV, Skype, Surf Air and Vodafone. Recent accolades include a Gold SABRE award for Best Tradeshow with Lenovo in 2016, Global Technology Agency of the Year 2015, Product Brand Development Campaign of the Year and Business to Business Campaign of the Year for our work with British Airways in 2014 and Bronze Cannes Lion for the ‘Ungrounded Campaign’ with British Airways. For more information about Text100, please visit www.text100.com.
About Surf Air
Launched in 2013 in California, Surf Air is the easy and smart way to fly. The world’s first membership club of its kind, Surf Air simplifies flying by providing limitless flights in the Surf Air network for a monthly fee. Servicing California and European destinations, Surf Air is redefining the future of flying and living for its members. Featured in the LA Times, Wall Street Journal, BBC, CNBC, Fox Business and many other media outlets for disrupting the air travel industry, the airline provides exclusive service on executive aircraft to and from convenient airports in the US and Europe including London, Zurich and Cannes with service to additional locations to follow. For additional information visit www.surfair.com, or follow Surf Air at www.facebook.com/surfair, www.instagram.com/surfair/ and www.youtube.com/surfair.