Social News, 15th September: What’s a Corpsumer?

Social Media News, September 15th: The arrival of Corpsumers isn’t as gross as it sounds; LinkedIn has new functionality, and Facebook won’t let go of Stories.

Social Media News, September 15th: The arrival of Corpsumers isn’t as gross as it sounds; LinkedIn has new functionality, and Facebook won’t let go of Stories.

Welcome, Corpsumers

There’s a new audience in town and they’re the caring kind. For some people, choosing a new car or deciding where to shop for groceries is a matter of value. For others, it begs more questions: How do those companies treat their employees? How eco-friendly are they? Meet the Corpsumer: A brand activist that thinks a company’s actions and reputation are just as important as the products is makes. View this infographic to see how to reach this audience.

LinkedIn’s new Audience Network

Audience Network is a new tool from LinkedIn that takes sponsored content and turns it into native ads on the desktop and mobile devices of its 500 million users. Watch all here.

Facebook uses Insta to flog dead horse

In a bid to keep the stories feature that failed on Facebook itself,  Instagram now allows people to share their Story posts directly to Facebook. More here.

Stand out on LinkedIn: Use visuals

Visual content is an important element of any digital marketing process. Check out this new infographic, designed to help creators get more savvy about producing stunning visual content on the channel.

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