Another step in the journey
Marketing communications agency Text100 has been appointed PR agency in the UK by Avios, the global travel rewards company, after a competitive pitch.
Text100 will be responsible for communications activity covering creative consumer and corporate PR, events and influencer relations. The team will be reporting into Sarah Leaman, Head of PR at Avios.
Sarah Leaman said “We selected Text100 because of its breadth of understanding of the loyalty industry, the strength of the creative ideas to inspire our customers and its proven track record driving results. We look forward to working with our team at Text100 as we continue to build brand awareness with consumers in the UK.”
Tara O’Donnell, Managing Director at Text100 UK added “Avios is a well-respected brand with big ambitions. We are excited to partner with Avios to help grow the business in the UK through strategic communications campaigns.”
A world-leading travel rewards currency, Avios launched in 2011 and has evolved to create great value for frequent flyers and attract customers with a passion for travel and leisure experiences. Today, Avios is the currency for the British Airways Executive Club, Iberia Plus, Meridiana Club frequent flyer programme and Aer Lingus later this year, as well as the Avios Travel Rewards Programmes in the UK and South Africa.
For further information, please contact: Jennifer Christie, Text100 +44 7917 766580
About Avios: http://www.avios.com
Avios Group (AGL) Limited operates the Avios currency for the British Airways Executive Club, Iberia Plus, Meridiana Club frequent flyer programme and Aer Lingus later this year as well as the Avios Travel Rewards Programme in the UK and South Africa. Millions of members collect Avios in over 220 countries world-wide. Owned by International Airlines Group, Avios is headquartered is in the UK, with a global office network in Madrid, Johannesburg and New York City.