The importance of workplace training

Here are four ways to keep your employees more engaged and passionate about their work.

Here are four ways to keep your employees more engaged and passionate about their work.

As companies continue to expand their benefits to include flexible working schedules and extended vacation time, it’s equally as important for employers to expand in-office perks such as dynamic learning and development programs. Workplace training not only advances skills development, it also keeps employees engaged and passionate about their work. This can help companies retain top talent and foster innovation and collaboration.

Research shows that revamping and improving employee learning is a top priority for leaders today. Training and development programs organized around company goals are proven to have a positive impact on employee engagement.

The marketing and communications industry is always changing. Therefore, professionals must expose themselves to new knowledge and skills on a regular basis. According to the Society of Human Resource Management (SHRM), employees who enhance their skills through training are more likely to become more engaged in their work. In fact, SHRM’s study found employees ranked training, professional development, and continuing education as some of the most effective engagement tools that employers can offer.
Here are four ways that companies such as Text100 are encouraging their employees to embrace their strengths, expand their interests, and learn new skills both on the job and outside of work:


Mentorships (or shadowing programs) are often saved for new employees during on-boarding. But that doesn’t mean companies shouldn’t extend these programs to veteran employees as well! Mentorships allow employees to learn from trusted peers or supervisors in a controlled environment. They also offer an opportunity to test out ideas before sharing them with a larger group of colleagues.

Lunch ‘n Learns

While there is a time and place for structured training programs, ideas may be shared more openly in a casual environment. Companies today are embracing lunch-time training sessions, where employees may feel more comfortable consuming knowledge as well as sustenance.

Real-World Simulations 

Acquiring a new skill should only be the beginning of the training process. Employers must encourage (and challenge) their employees to practice what they’ve learned. Training programs that utilize group work to solve problems through brainstorms or presentations add a flair of creativity and collaboration to the development process.

Learning Beyond the Office 

Involvement in industry groups and attending professional events offer excellent opportunities to learn from professionals in your field. Employers should encourage employees to choose how to grow professionally and from where they’d like to learn new skills.

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