Make flexible working work for you

Can a flexible working schedule improve your company’s recruitment and retention efforts? Text100’s Barbara Ruane explains how to do your best work out of the office.

Can a flexible working schedule improve your company’s recruitment and retention efforts? Text100’s Barbara Ruane explains how to do your best work out of the office.

Flexible working isn’t a new concept, but it’s certainly one that’s on the rise. According to a recent study by Vodafone, 75 percent of companies worldwide have introduced flexible working policies to enable employees to vary their hours and use the latest technologies to work from home or on the go.

Companies, such as Text100, are increasingly recognizing that flexible working isn’t just a perk for employees; it can have a meaningful impact on their business – increasing profits, improving productivity, and having a positive impact on the company’s reputation.

As marketing and communication professionals, our schedules are unpredictable – news breaks at all hours and in-person meetings happen in varied locations. Flexible working offers many benefits for allowing us to do our best work. But it’s hard to replicate the dynamics we’re used to in an office environment, such as being able to stop by someone’s desk to quickly troubleshoot a problem or experience the energy of people pitching media, engaging with clients, and collaborating as teams.

Most of us that flex work on occasion have read the best practice articles that advise you to create a dedicated workspace, organize your day, and take breaks. Or even more likely, you can relate to the blog posts about the struggles only people who work from home understand.

It’s not for everyone and different things work for different people, but here are a few ideas to keep in mind:

  • Stay current on news: Feel connected with the world by taking a few minutes throughout your day to read the day’s headlines and use them to stay informed and possibly start a conversation with someone.
  • Reserve certain projects for flex days: There are projects such as writing or building a presentation that most of us just do better when we have a bit of peace and quiet. Try to organize your week to allot time for tackling these projects when you’re home.
  • Use technology: An endless number of tools are available to help foster collaboration and connectivity, such as email, instant messaging, and web conferencing. And don’t forget about the phone. Sometimes picking up the phone and having a conversation is the best way to go.
  • Embrace the non-traditional workday: You might be able to log off at certain times during the day to pick up your kids from school or step out for an appointment, but you’re also more likely to start work earlier in the morning and continue into the evening. It won’t be a traditional schedule, but flexible working gives you the flexibility to balance work and life.
  • Maximize time in the office: Reserve as many meetings as you can for days when you’re in the office. The face-to-face time helps ensure open communication and establish trust among all parties.

For more information about Text100 and employment opportunities worldwide, please visit our careers page.

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