“Spork” Inspiration: Simple Campaigns that Get it Right

A former colleague of mine used to keep a spork (spoon + fork = spork… duh) taped to the wall near his desk. He would tell me it was to remind him that a great idea, a “million dollar idea,” doesn’t always have to be complex. Never is that more evident than in an economic […]

A former colleague of mine used to keep a spork (spoon + fork = spork… duh) taped to the wall near his desk. He would tell me it was to remind him that a great idea, a “million dollar idea,” doesn’t always have to be complex. Never is that more evident than in an economic […]

A former colleague of mine used to keep a spork (spoon + fork = spork… duh) taped to the wall near his desk. He would tell me it was to remind him that a great idea, a “million dollar idea,” doesn’t always have to be complex. Never is that more evident than in an economic downturn, when you see companies finding ways to do more with less.

 

I thought I’d share a few stunningly simple and effective ideas I’ve seen that have made me think: these are people I’d like to work with. Check out the recent AdAge article profiling the “Shine a light” campaign from NBC Universal and American Express, a “new multimillion dollar, cross-platform, integrated marketing campaign designed to highlight the efforts of the nation’s small businesses.” Sounds intense. But the implementation is smartly straightforward: consumers across the country are asked to nominate and vote for their favorite neighborhood businesses. Winners receive all sorts of lovely prizes, “Wink, tell them what they’ve won…” I like that they don’t hammer you over the head with NBC Universal or American Express messaging, rather its focus is all about community first.

 

If you haven’t seen it yet, check out the Guy Catches Laptop with his Butt viral video from MSI, used to launch a contest spotlighting a new X-slim laptop. I’ll readily admit that I cringe every time I type that or read it out loud. Shocking and a bit risky? You bet. Something you’d share with your friends? Oh yes. And did they ever. The last I checked, it had surpassed the 1.5 million viewer mark on YouTube. Not a tactic for the faint at heart, that’s for sure.

 

Finally, what better way to celebrate Candyland’s 60th anniversary than bringing it to life on one of San Francisco’s most famous attractions: Lombard Street. Great visual appeal and a charitable tie that is both sincere and appropriate. The only way they could have made this better, in my humble opinion, is if they’d dropped free candy from airplanes circling areas such as, oh, I don’t know – my house.

So what have you seen lately that has inspired you? Or at the very least, has made you laugh?

Share this