PDFs are boring: Make your reports stand out

Loading your report with large amounts of data can make it boring and hard to understand. So, how do you stand out? More importantly, how do you make people care?

Loading your report with large amounts of data can make it boring and hard to understand. So, how do you stand out? More importantly, how do you make people care?

Data has always been a pillar of PR campaigns. Commissioning a report to tell a data-driven story isn’t going anywhere, but we need to rethink how that data is shown.

The truth about your report

PDFs and press releases are boring.

Data gives your story some ground to stand on, but it’s not enough to get people excited. So, the question is – what can make your report stand out? And, more importantly, how do you make people care?

  1. Find the trends: Pure data will only bring you so far – illustrate why the findings matter. How do your findings compare to others’, or previous years? Are there any trends that help tell your story? Find a way to show off these comparisons and trends, otherwise your report will fall flat.
  2. Show it differently: Data can be manipulated to tell different stories – turn that into a strength for your campaign. Lead your campaign with the story you want to tell, but give readers the ability to find the data points that resonate most to them. Flexible data opens up your campaign and can extend the reach of your story.
  3. Make it “screen ready”: We live in the age of screens and shareable visuals. Burying data in a text-heavy PDF is not going to excite anyone. Your data should be “screen ready” with interactive visuals that can be easily shared across all channels in your campaign. Show the data in a fun way and your audience will engage with it. Can you really engage a 35-page PDF report? Not so much.

Tools like our Data Visualizers help bring your report to life, easily visualize trends, and present your report in interesting ways. Reports will always be a basic element of PR campaigns, but they don’t have to be boring.

Get in touch today and find out how we can use data to drive your next campaign



Share this