FoM18: 5 things you need to know
Point of View is one of the key methodologies that we at Text100 have been advocating to our clients. I recently sat down with Marc Ha, Senior Vice President and Managing Director of Text100 Singapore, to get his secrets on how brands can best use this methodology to create more impactful campaigns.
For those of you who haven’t heard about the methodology before, Marc first explains what a Point of View is about and how it differs from brand or product messaging:
To make things even clearer, Marc talks about some recent examples of powerful Points of View that have been effective in furthering a brand (or personal brand):
And finally, Marc addresses a subject that will probably interest most of you – what makes an effective Point of View? In Marc’s view, there are three key pillars to creating a point of view, which we dive into here:
Here’s the full video if you’d like to watch the interview in its entirety: