The art of snackable storytelling
What’s the best way to tell your story?
I like to think the choice, of whether to use a smartphone or a “professional” camera, as the same a painter has in choosing to work in watercolours or oils. They’re both paint. They just have a different aesthetic and a different effect on the viewer. Same with choosing which camera to use. Smartphone image quality changes the impact of your story. It doesn’t diminish the story, just changes the perception and expectations.
It’s how you use the tools.
A raw and quick smartphone video has built in expectations for the level of quality; audiences are willing to accept some inferior production values that come with that type of film.
To improve production values requires more than a smartphone. Knowing how best to use the tools you have available requires a bit more technical expertise and experience.
In the Bentley film, special lenses, rigs, lighting, production and post-production techniques were used to achieve a look that fit the brand. The production resembled a full-on commercial, but using a smartphone for the camera.
So while smartphones can film both lavish feature films and down-and-dirty UGC, you need professional expertise to get the look right.
So yes, you can film it on your phone. By yourself with some simple tips, or with a professional crew.
Speaking of simple tips, we’ve developed a guide that briefly provides direction for camera stabilization, sound recording, lighting and composition.
To get your free copy, just fill in this simple little form.