Everyone in marketing is in the business of influencing decisions; we change behaviours and help businesses achieve their objectives. While technology helps to facilitate this, it’s also a key driver of a less helpful trend that’s affecting our industry. According to research undertaken by Les Binet and Peter Field (The Long and the Short of … Continued

What’s in a name? In September 2018, Bite and Text100 began a journey to create not only a new agency, but a new kind of agency. And today, we launch that agency. It’s called Archetype. Our name embodies our intention: To set the standard for the next generation of global agencies, built for the world … Continued