PR Associate Consultant (Account Coordinator/Executive)

Shanghai

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Position Summary

Responsible for driving the implementation of PR campaigns and achieving results for clients as agreed with the account manager.  Provides critical day-to-day interface with traditional and social media for client PR campaigns. 


Responsibilities

·         Implements both traditional media and social media campaigns

·         Develops content including opinion pieces, press releases, social media releases, pitches and blog posts

·         Provides insight into key trends in the industry which are relevant to clients and create story ideas that generate coverage and buzz

·         Participates or manages community relations in key industry forums

·         Contributes toward new business pitches


Minimum Qualifications

·         Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism

·         Actively communicates via social media platforms

·         Proven track record in delivering landmark results in the press and social media

 

Desired Qualifications

·         Postgraduate qualification ideally in the field of PR, Communications, Marketing, Business or Journalism

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