Insight
The latest from the
Hong Kong’s most useless keywords
Our Insights & Analytics team knows good keywords and we're keen to share, even with those who aren't comfortable with statistics.
Strategy
Data: Mastering relevance with analytics
Data-driven marketing is very different to traditional methods. There's a huge difference between counting clippings and delivering business leads.
Strategy
Has Facebook lost your Like?
After the Cambridge Analytica scandal, love for Facebook should be on the decline. Our online sentiment tracking shows a different story.
Strategy
Magic Johnson always wins, even against his mum
This competitive spirit might appear arrogant, but after listening to Magic Johhnson speak at Oracle NetSuite’s SuiteWorld18, Simon Fitzgerald found him to be full of humility, adaptability and persistence.
Simon shares the most important lessons he took from Magic's speech.
Culture
Social news: Facebook takes a kicking
A time of reckoning for Facebook: Advertisers are questioning the efficacy of ads and new policies are announced limiting "social movement" (political) ads. Also Instagram gets a slidey thing.
Social Media
Where Humans and Androids meet
Hannover Messe, Germany's leading industry trade show, shows how digital transformation can reinvigorate physical events. What we can learn from their unexpected success?
Creative
The day we filmed John Boyega in his PJs
John Boyega is saving lives while he sleeps. It's all thanks to the Vodafone Foundation's DreamLab app.
We work on creative solutions for clients all the time, but it’s not every day we get to say we’re making a difference in the lives of so many. Throw in the chance to work with a Star Wars actor and, well, when can we get started?
Creative
Stress: Are we coping?
As part of Mental Health Awareness Week UK, the Mental Health Foundation published a report on the main elements of stress. As responsible employers, it's our duty to help our people manage them wherever possible.
Culture
Secret Twitter messages, Insta-bookings and more
All the social media news you need for the week: Book appointments via Instagram, get secret messages on Twitter, give your Stories a musical bent, and more
Social Media
Are you doing ABM right?
Everyone wants to be top of mind with their prospective customers. Compelling content not only reaches them where they are, but makes them want to learn more.
Social Media
4 keys to a success with a sharing economy business
Success in the sharing economy means building a business model based on trust, authenticity and transparency with your customers
Strategy
It's official: We're the best!
Toot toot! (That's us, tooting our own horn.)
Culture
