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Google+ API Means Third Party Apps are on the Way
Limited features mean we can't expect a TweetDeck style app just yet
Posted on September 19, 2011 by Lance Concannon
After the initial buzz around Google+ a couple of months ago, it didn’t take long for the tumbleweed to start blowing in and the lack of continued interest in the social network has become something of a running joke.*
That could all be about to change now that Google+ has opened up its API(application programming interface) which will allow people to create third party apps for the platform. Arguably, one of the things that has made other social media platforms so successful is the wealth of apps that add new functionality and improve usability. Twitter is a great example of this. I’d argue that without desktop apps such as TweetDeck and the various mobile apps, Twitter would be nowhere near as successful as it is today.
So, now that the API is available, we should start to see some apps for Google+ which might reignite interest. However, it’s worth pointing out that at this stage Google+ has only rolled out an early, and quite limited API which can only really read data which users have made public.
It’s a step forward for Google+, but with such limited functionality we’re unlikely to see a TweetDeck style killer app for the platform any time soon. Hopefully a more fully featured API will be made available in the near future.
*For those of you who don’t waste your lives lurking in the dark corners of the internet, that image makes use of the popular “Forever Alone” meme to make fun of Google+.
Editor’s Note: This post originally appeared on the Text 100 UK blog.
By Julian Chow, Text100 Singapore
By Lee Nugent, Text100 APAC Managing Director, Consulting & Strategy