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Brand Journalism: Thoughts and Insights from Communication Pros
Posted on September 24, 2012 by Melissa Chanslor
I was at Cisco’s one-year anniversary celebration of The Network back in June (note: Cisco is a Text100 client). In addition to mingling with Cisco folks and others in social media over a glass of wine, I had the opportunity to talk about brand journalism with them – what it is, where it’s headed and why it’s important. Cisco ran a full post about their brand journalism milestones over on their blog – but I specifically wanted to share with you the video that went along with it because it features some of the best and brightest in brand journalism. Check it out below – and visit Cisco’s blog for the full recap. Happy One-Year Anniversary, The Network!
By Erica Pompen, Senior Vice President, Influence, Text100 and Jeppe Christensen, Senior Vice President, Content & Social, Text100
By Mun Yin Liu, Text100 Hong Kong
By Julian Chow, Text100 Singapore