Social Media News: We all love an emoji

Social media news for October 13th: Using emojis to an advantage, polls come to Instagram stories and social listening is for everyone

Social media news for October 13th: Using emojis to an advantage, polls come to Instagram stories and social listening is for everyone

Tips for using Emojis in social media marketing

92% of the online population are using emojis and it makes perfect sense for marketers to be using them in the correct way and having some fun along the way. Here’s some tips to get you started.

Instagram introduces polls to Stories

You may have noticed that Instagram has introduced a polling feature to Stories, where users can write questions and suggest two answer options. Those who vote can see the current results as soon as they answer, and users will be able to see who voted for what in their Stories view count page. Interesting to see how brands can make the most of the new feature.

Why social listening isn’t just for marketers anymore

Social listening isn’t just for us marketers anymore. It can and should be utilised beyond the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers, the applications for it are increasingly broad from improving products to sales and even security. Here are some of the questions social searching and listening can answer, along with who can benefit the most from this.

Your complete guide to Snapchat

Those that are new to Snapchat or yet to use it may find it a bit tricky to get their heads around. Here’s a complete guide to Snapchat, including what it does, how to use it, and a bunch of other details you didn’t think you needed to know. Enjoy.

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