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Challenging the financial industry with disruptive new products is always a risky business. So when WeLend wanted to enter the Hong Kong market with its peer-to-peer lending platform, it partnered with Text100.
We built a cohesive on and offline campaign, rooted in our proprietary Point of View methodology to drive media exposure and build thought leadership. It positioned WeLend as transformer of the financial industry, and used an overarching narrative to drive engagement and sales.
The campaign halved the cost-per-approved application in less than six months, and generated more than 100 pieces of media coverage.