Crowdsourcing a wall of wonder – Oreo #MyWonderfilled

Crowdsourcing creates wall of wonder

Malaysia’s beloved cookie Oreo, together with brand maker MDLZ Malaysia, was inspired by the opportunity to revitalise the prominence of Petaling Street as an iconic destination. The brand took the initiative to preserve the city’s charm and its heritage values, using crowdsourcing to determine the tale Malaysians would most like to see depicted on an urban wall as part of the #MyWonderfilled campaign. A classic Malay folklore that tells the story of how a cunning mousedeer crossed a river and escaped threat from a crocodile was the most popular choice. A wall is a wall, but Oreo #MYWonderfilled transformed it into a meaningful asset at the heart of the city that mirrored people’s lives and appreciation towards the wondrous tales of their childhood.

Oreo’s #MyWonderfilled wall continues to inspire with its mousedeer tale following a creative crowdsourcing campaign in Kuala Lumpur.

With media coverage worth MYR1.9 million and a combined reach of 13.4 million across media and social platforms, Oreo #MYWonderfilled created a huge buzz, driving conversations around Kuala Lumpur. It also remained a permanent fixture in the city as it continues to inspire pedestrians, commuters and travellers.

A series of compelling infopapers presented news in a more visual way

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