LifeJourney

Creating Australia’s STEM generation in just three weeks

Day of STEM is an initiative designed using the LifeJourney™ platform to raise the National IQ for STEM and Cyber Science by inspiring secondary and tertiary education students to pursue STEM careers.

 

Text100 rolled out a comprehensive integrated PR and social program to support the launch of the Australian Day of STEM; the first true STEM ecosystem program, bringing together industry, government and educational institutions, in Australia designed to address skills shortages and equip students with skills for jobs of the future.

With just three weeks’ lead-time, we generated 200K registrations for the STEM program, high levels of social media engagement and blanket tier one media coverage

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