Imagine sharing a 3-D version of a new product with the public and receiving immediate feedback during the development process? What about holding a real-time virtual meeting with colleagues scattered across the globe while a graphical representation of each attendee sits in a replica of your meeting room, reviewing PowerPoint slides and watching live streaming video? Or what if your company built a space where customers could interact with your brand and products whenever they wanted? It's all possible with the emergence of new immersive environments in virtual worlds like Second Life. For pictures of our island, click here.
Text 100 is the first public relations agency to establish a presence inside Second Life. The establishment of our virtual office, our commitment to educating staff on the communications possibilities in the virtual world and our ground-breaking work with clients in this new medium led PRWeek to honor Text 100 with the "PR Innovation of the Year" award.
We believe virtual worlds provide companies a fascinating way to build new bridges to their key audiences, whether for marketing purposes, customer support or customer feedback. Like other peer-to-peer media, such as blogs and wikis, virtual worlds can connect people around common interests and ideas. Learn more about the possibilities by watching our machinma clip.
Text 100 understands the role of PR in virtual worlds and can help companies to engage with these rapidly growing communities. By allowing them to collaborate on your projects, the residents of Second Life can become a new source of innovation for your organization, and they can help spread the word about your brand. As a result, companies will develop a deeper understanding of its customers and ultimately market its products with more efficiency.
Here's a presentation on Second Life by Text 100's Regional Director for EMEA, Andrew McGregor. Andrew spoke at PICNIC 06 in Amsterdam, an event focused on creativity in cross media content and technology, specifically in the fields of entertainment and communication: click here.
Contact:
Radley Moss (media inquiries)
tel: +1 212.331.8429
email: radleym@text100.com
Aaron Uhrmacher (all other inquiries)
tel: +1 212.331.8421
email: aaronu@text100.com
second life avatar: smiddy smails
