B2B buyers increasingly want to build relationships with vendors during the awareness, consideration and interest buying phases. Therefore, sales executives who demonstrate their expertise through strong online brands can meet this need – and make their numbers. In response, Text100’s Enabling Sales Through Social Media workshops have been designed to position sales executives as industry experts by building and maintaining their personal online brands.
These customized one-day or two-day workshops have successfully helped sales executives from blue chip companies change their online ‘footprints’. Each workshop is tailor-made to suit the client’s industry and buyer demands. They are designed to help executives understand the role of social media in buying decisions, their buyers’ online behaviors and requirements, priority social media channels, how to create and source compelling content, and best practices for engaging online with prospects and clients.