| + corporate communications |
| + international public relations |
| + research & measurement |
Media relations is a core offering for every public relations agency, and the essential ingredients are an in-depth knowledge of how the media works combined with strong relationships with key reporters and editors.
At the end of the day, results are the only quantitative currency for media relations. Not just any results matter, but media relations strategies focused on headlines, quotes and messages targeted at the right audiences should support the client's specific business goals.
Text 100's Media Relations Practice works hard to get the right result. We practice a media relations strategy we call "active story management", where we maintain an ongoing dialog with a given reporter to ensure that our client's key message comes across in the end result. Needless to say this can't be achieved by coercion; it is done by well-informed, persuasive dialogue, with every effort made to substantiate the story we want with facts, figures and independent endorsement.
Media Relations services include:- Editorial calendar tracking
- Event management and support
- Message and storyline development
- Press kit development and generation
- Press office function
- Product and customer relations
- Thought leadership programs including speaker bureau, byline, opinion pieces, white papers and speech writing.
