Bang & Olufsen, the Danish consumer electronics company renowned for its minimalist design, has hired Text 100 to handle UK PR, ending a six-year relationship with Aurelia Public Relations.

Bang & Olufsen UK marketing director Graem Taylor said Text 100 would handle its UK press office and co-ordinate the efforts of the company’s international PR agencies. Text 100 takes over from Aurelia on 1 May and will support a new product launch in six months. Bang & Olufsen’s products are targeted at the high end of the consumer market.