The Public Relations Consultants Association of India (PRCAI), the umbrella body representing all professional public relations consultancies in India, has elected Tarun Deo, Vice-President, Asia- Pacific, Text 100, as its new President. Ajay Kakkar, President, Ogilvy Public Relations, India, will be the new Vice-President; Veena Gidwani, Chief Executive Officer (CEO), Madison Public Relations, is the Secretary, and Bobby Kewalramani, Chief Executive Officer (CEO), Perfect Relations, is the new Treasurer.