SEATTLE - Oct. 18, 1999 -- International technology PR leader Text 100 Group plc today announced the immediate launch of Brand X Online (www.brandxonline.com), an Internet marketing company wholly-owned by Text 100 Group. Businesses today need specialized marketing skills to create, maintain, and ultimately increase brand awareness online. Brand X Online was formed to supply these valuable, integrated skills to businesses that will increase online awareness, build online brands, drive Web site traffic and positively affect the life of any business online.

"Just about every company now has some kind of 'e' initiative. Getting noticed on the Internet is quite different from being seen in the traditional world. We formed Brand X Online to give companies an opportunity not only to take their businesses online, but to make sure that when they are online, they get noticed," said Tim Dyson, CEO of Text 100 Group plc. "Brand X Online is staffed by a team of online experts who can deliver the strategic counsel, creative and media knowledge, and the technology expertise to give businesses a marketing advantage in the online world."

Why Text 100 launched Brand X Online

Compared to traditional print, broadcast, and direct marketing, the Internet provides a relatively inexpensive medium for companies to market themselves. But as the Internet grows, it becomes more difficult to reach specific audiences online.

With this in mind, companies are spending considerable sums to grab their online market share and instill brand awareness online. According to a recent Intermarket Group study, the top 100 e-commerce sites invested an average of $8.9 million in 1998 on building their online brand and driving traffic to their site.

"To successfully market a company online, a level of dedication and expertise is required that many companies simply don't have -- often due to a simple lack of internal resources," said John Irwin, general manager of Brand X Online. "Whether a business requires a comprehensive, strategic Internet marketing plan, or simply needs a partner that can create and manage targeted e-mail marketing programs, Brand X Online helps a company increase their awareness online."

Brand X Online Services

Based in Seattle, one of the world's most wired cities, Brand X Online will offer a wide range of core online services to advance any companys' Internet marketing objectives. Services include conducting online marketing research, managing comprehensive search engine and directory registration processes, building online press centers, and designing online events, broadcasts, promotions, and banner ads.

About Text 100

Text 100 Group plc is a global PR consultancy serving the technology industry. The company's clients include Microsoft, BT, Compaq, Orange, The Digital Document Company Xerox and Gateway. Text 100 was founded in the UK in 1981 and has 24 offices situated throughout Europe, Africa, Asia, Australia and USA. Additional information about Text 100 and its services can be found at www.text100.com.

For more information, contact:

John Irwin
Brand X Online
Tel #: 206-381-9990
E-mail: john@brandxonline.com

< back