World-leading technology PR specialist consultancy, Text 100 Group plc, is today announcing its formal adoption of Europe's single currency, the euro. The company is committed to promoting the operational, client servicing and commercial benefits of the new currency via its subsidiaries within the "euro zone".

Text 100 will seek to optimise the economic and service advantages that arise from the euro for its growing base of multi-country clients. Budget setting and invoicing in the euro will enable Text 100's PR clients to reduce cross-border transaction costs and bring about greater price transparency, especially in comparative studies of PR budget expenditure.

Text 100 has already migrated to euro-based transaction relationships with clients such as Siemens and Microsoft.

"Text 100 is keen to embrace the euro given that it will help clients to better evaluate the true return on investment of PR programmes and ensure greater like-with-like comparability of our services against competitive offerings," Carlo Crighton, regional director, mainland Europe & Ireland.

The company will support individual client's preferences to transact in the new European single currency immediately, or to retain commercial relationships in existing national or foreign currencies, in line with the transitional policy of 'no prohibition; no compulsion'.

Crighton continues: "As a result of the euro, our company's key points of competitive differentiation are more evident. Specifically, the global-to-local scaleability of our services, wherein we custom map PR skills to clients' requirements. We strongly support the adoption of the euro given it will further demonstrate the focus placed by Text 100 on PR programme results, methodologies and the investment in resourcing effective client/agency partner relationships across our organically derived PR network."

About Text 100

Text 100 Group plc is a global PR consultancy serving the technology industry. The company's clients include Microsoft, BT, Compaq, Orange, Xerox and Gateway. Text 100 was founded in 1981, employs over 300 people and has offices situated throughout Europe, Africa, Asia, Australia and USA. Additional information about Text 100 and its services can be found at http://www.text100.com

For further information, please contact:

Carlo Crighton
Regional Director - mainland Europe and Ireland
Text 100 Group plc
Tel: +353 1 2600 353
Email: carloc@text100.ie

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