Paris, 14 October 1998 -- Visio International and Text 100 France have launched a new PR campaign in France aiming to raise the profile of the world's leading drawing and diagramming software company among a widening enterprise and PC users audience.

As part of its reinforced marketing drive across the world, Visio International conducted a full review of its PR campaigns in Europe in September and October 1998. Text 100 France, Visio's incumbent agency, retained the account following a four-way competitive pitch including technology and corporate PR agencies.

" Visio has now reached a market position which demands that we promote our brand and our products to a broader audience", said Jason Reindorp, European PR Manager at Visio International. "Text 100 France demonstrated a strong strategic and tactical ability to best support us in our development."

"Text 100 has been working for Visio since its very introduction on the French market, explained Patrick Frison-Roche, General Manager of Text 100 France. We understand Visio's business objectives and we are delighted to have the opportunity to add a new dimension to their PR drive in France. Our campaign will integrate the need to illustrate the benefits of Visio's products and to educate new media about the company and its offering »

Text 100 new campaign for Visio started on 1st October 1998.

About Visio Corp.
Seattle-based Visio Corp (Nasdaq « VSIO ») is the leading supplier of enterprisewide business diagramming and technical drawing software, with an installed base of over 2.25 million users worldwide. Founded in September 1990, the company today markets a powerful Windows-based product line becoming a worldwide standard for graphical solutions in business, available in 11 language versions and sold in more than 40 countries. Additional information about Visio International can be found at www.visio.com.

About Text 100 Globally
Text 100 Group plc is a global PR consultancy serving the technology industry. The company's clients include Microsoft, BT, Compaq, Orange, Samsung, The Document Company Xerox and Gateway. Text 100 was founded in 1981, employs over 300 people and has offices situated throughout Europe, Africa, South Asia, Australia and USA. Additional information about Text 100 and its services can be found at www.text100.com.

For additional media information, please contact:

Text 100 France - Patrick Frison-Roche
Tel: 01.49.04.41.50 - Fax : 01.49.04.41.51
Email : patrickf@text100.fr

Visio International - Jason Reindorp
Tel: INT+44 1372-847-821
Email : jasonre@visio.com

< back