PR to assist Silicon Valley’s Unwired Planet’s drive into Europe
Unwired Planet (Europe) Limited has appointed Text 100 Public Relations to raise awareness amongst European telecommunications carriers of its innovative product suite. Unwired Planet is introducing a solution that allows GSM subscribers interactive access to Internet-based information, such as Email, financial services, news updates, entertainment listings, directories and electronic commerce applications.
Text 100 will assist Unwired Planet (Europe) Ltd in the creation of further partnerships and alliances across Europe for the Silicon Valley-based company. Unwired Planet is a co-founder of the Wireless Application Protocol (WAP) Forum, alongside Ericsson, Motorola and Nokia, and will be delivering WAP-based solutions later this year. WAP is set to bring the worlds of computing and telecommunications even closer together. Commenting on the appointment, Malcolm Bird, Managing Director, Unwired Planet (Europe) Limited, remarked, "This is an important year for Unwired Planet. We have selected an agency with a global reach and the right contacts to help us make the most of our forthcoming agreements in Europe." Chris Wright, International Account Director at Text 100, commented, "Interactive access to services such as the Internet, your diary and your bank account through your mobile phone is already a reality in the US and Unwired Planet is now bringing its technology to European GSM networks. I expect that before the end of the year, PR professionals will be using their trusty GSM phones to access email, connect to the web and schedule meetings!"
Unwired Planet, headquartered in Silicon Valley, USA, with European Headquarters in the UK, is a leading supplier of open standards based servers and microbrowsers to the Wireless industry. Unwired Planet provides secure, vendor-independent solutions that empower wireless handsets and operators with Email, Organiser, as well as Internet information applications. Unwired Planet's software has been commercially available since 1996, and is in use by thousands of mobile subscribers in the US and around the world. Unwired Planet's products support the GSM, TDMA, CDMA, CDPD, PHS and PDC wireless airlink standards. Visit the Unwired Planet Web Site at www.uplanet.com or www.uplanet.co.uk.
UP.Link and the Unwired Planet name and logo are trademarks and uplanet.com is a registered trademark of Unwired Planet, Inc. All Rights Reserved.
Text 100 is Europe's leading technology PR consultancy with an established presence in the USA, India and Africa. Established in 1981, it is retained by many of the world's leading companies to provide business to business, consumer, corporate, trade and technology PR on a national and international basis. Clients include BT, Samsung, Gateway 2000, Microsoft, Softbank Forums, Orange, Swatch Telecom, Compaq and The Document Company Xerox. Text 100 currently has offices in New Delhi, Bangalore, Stockholm, Paris, Munich, Amsterdam, Milan, Madrid, London, Dublin, Edinburgh, Cape Town, Johannesburg, Sydney, Boston, Seattle and San Francisco. The company also operates specialist business units in Consumer Technology, Telecommunications and Public Affairs. The company has associated agencies in Eastern Europe, Belgium, Austria, Taiwan, Japan and Canada. Text 100 is a member of the UK Public Relations Consultants Association, Deutsche Public Relations Gesellschaft (DPRG) and the Public Relations Institute of South Africa (PRISA). The company's shares are quoted on London's OFEX stock market (www.ofex.co.uk).
Additional information about Text 100 and its services can be found at www.text100.com
For more information, please contact:
Mark Pinsent
Text 100
Tel: +44 181 242 4171
Email: markp@text100.co.uk
Malcolm Bird
Unwired Planet (Europe) Ltd
Tel: 01707 828051
Fax: 01707 82808
Email: malcolm@uplanet.com


