Text 100 Group, the leading PR consultancy in the European technology sector, is today announcing the launch of a new business unit to serve the European Digital TV industry.
With an initial focus on the Benelux region, the Text 100 Digital TV Business Unit will operate seamlessly with Text 100's regional subsidiaries across Europe and internationally. The new business unit forms part of Text 100's long term strategy to respond to the technology industry's increasing requirement for specialist PR expertise. This will involve the provision of services to particular market sectors, geographic areas or in specific PR skills.
The Text 100 Digital TV Business Unit will provide PR services designed to support the communications needs of organisations in this emergent sector. PR services will include media relations, strategic communications consultancy and PR support for corporate and product launches, events and roll out campaigns. The unit launches with a number of clients already in its portfolio including Imedia Corporation and the Info DigiTaal consortium.
The unit is being headed up by a newly appointed Text 100 Associate Director, Judith Huisman, who has joined from Canal Plus, previously known as MultiChoice, part of the NetHold Group. Judith held the position of PR Director at Canal Plus with responsibility for the communications strategy and policies of the pay- TV/programme provider. The new unit will consult for product and service-related businesses in this emergent market, including programme/content providers, satellite organisations, cable companies, wire companies, channels, and hardware and software suppliers.
Judith Huisman, Associate Director of Text 100 Digital TV Business Unit, comments: "The rate of growth in the Digital TV sector has given rise to a profusion of companies and services. Many organisations now recognise the need for specialised communications and PR consultancy services. It is vital in order to clearly differentiate their product offerings in this highly competitive, yet immature, market. The new unit is designed to service them in a dedicated way, given the in-depth expertise and sector knowledge we can now offer."
The Text 100 Digital TV Business Unit will be located at the Text 100 Netherlands BV office in Amsterdam. Text 100 BV, which was founded in 1995 and employs 8 staff, provides full service PR for the Benelux region to clients that include Gateway 2000, Xerox XPDS, SCO, Creative Labs, Primax and MacroMedia.
Text 100 is Europe's leading technology PR consultancy. Established in 1981, it is retained by many of the world's leading companies to provide business to business, consumer, corporate, trade and technology PR on a national and international basis. Clients include BT Global Satellite Services, EDS, Cisco Systems, Gateway 2000, Microsoft, Softbank Forums, Swatch Telecom and The Document Company Xerox. Text 100 currently has subsidiaries in New Delhi, Stockholm, London, Paris, Munich, Amsterdam, Madrid, Dublin, Seattle, Milan and Johannesburg, and operates specialist pan-European business units in Digital TV, Consumer Technology, Telecommunications and Public Affairs. The company has associated agencies in Eastern Europe, Belgium, Austria, Taiwan, Japan, Australia and Canada.
Text 100 is a member of the Public Relations Consultants Association and its shares are quoted on London's OFEX stock market.
