Text 100 Group, the leading PR consultancy in the European technology sector, is announcing the opening of its eighth European office. Based in Milan, Italy, Text 100 Srl will be headed up by Daniele Iannotti.
Text 100 Italy will provide a full range of PR services to technology companies operating in Italy and implement local campaigns for Text 100's international clients using its proven methodology.
Daniele Iannotti has worked in the Italian technology PR sector for 15 years. He joins Text 100 from Imageware and has handled PR for Xerox, Microsoft, AC Nielsen and Kodak.
"Our mission is to rapidly establish Text 100 as the leading technology consultancy in Italy. The Italian subsidiary will operate to the high standards in client services provision that we have set internationally. In this way, it will mirror the achievements of Text 100 in countries such as Germany, the Netherlands and France. There we have successfully built 'best-of-breed' agencies that are highly responsive to the local PR needs of market-leading technology companies," comments Carlo Crighton, General Manager for Mainland Europe at Text 100.
"Text 100 is regarded for its culture, methodology and client-oriented structure in the European PR industry. In my career to date I have seen considerable evidence to show that clients most want a close relationship where their agency, backed up with excellent PR skills and professionalism. Having previously worked with Text 100 on an associate agency basis, it was easy for me to see how applying their standards would bring a superior technology PR consultancy service to Italy", comments Daniele Iannotti, Associate Director of Text 100 Italy.
Text 100 now has European offices in Italy, Germany, France, the Netherlands, Spain, Ireland, Sweden and the UK.
Text 100 is Europe's leading technology PR consultancy. Established in 1981, it is retained by many of the world's leading companies to provide business to business, consumer, corporate, trade and technology PR on a national and international basis. Clients include BT Global Satellite Services, EDS, Gateway 2000, Microsoft, Softbank Forums, Swatch Telecom and The Document Company, Xerox. Text 100 currently has subsidiaries in New Delhi, Stockholm, Paris, Munich, Amsterdam, Madrid, Dublin, Seattle, Milan and Johannesburg, and associated agencies in Eastern Europe, Belgium, Austria, Taiwan, Japan, Australia and Canada. Text 100 is a member of the Public Relations Consultants Association and its shares are quoted on London's OFEX market.
