Text 100 Group plc has continued its expansion into Europe with the opening of its new office in Madrid. Text 100 S.L. is the company's ninth wholly owned subsidiary, and its sixth office in Europe. Text 100 S.L. is already working with companies such as Globalink, Rank Xerox, Scientific Atlanta and Datapro. The new office will be headed up by Suzanne Smith, formerly of Text 100 London.

"The information technology sector in Spain grew by 13% last year, with the telecommunications sector achieving growth rates of almost double that ," said Suzanne Smith. "The Spanish press are also very sophisticated, with over 40 titles covering technology issues. We will be combining Text 100's European experience with the first hand knowledge of our local staff to provide a highly effective PR service."

"This new office in Spain is part of our programme of organic growth and expansion. It will help us offer the integrated and co-ordinated approach to Europe that our clients demand," commented Mark Adams, Director, Mainland Europe for Text 100. "I am confident that the Text 100 style of PR, our approach to the media and to clients is exactly what is required in Spain."

Text 100 is Europe's leading technology PR consultancy. Established in 1981, it is retained by many of the world's leading companies to provide business to business, consumer, corporate, trade and technology PR on a national and international basis. Clients include EDS, Gateway 2000, Microsoft, Rank Xerox, Orange and Swatch Telecom. Text 100 currently has subsidiaries in New Delhi, Stockholm, Paris, Munich, Amsterdam, Madrid, Dublin, Seattle and Johannesburg and associated agencies in Eastern Europe, Belgium, Italy, Austria, Taiwan, Japan, Australia and Canada. Text 100 is a member of the Public Relations Consultants Association.