London, January 21, 2008 — Text 100 Public Relations, a global public relations firm, today announced the appointment of two European-based executives to its global leadership team.   Andrew McGregor, based in London, has been promoted to Chief Operating Officer (COO) for Text 100 worldwide. McGregor was previously Regional Director for Text 100 covering Europe, Middle East and Africa (EMEA).   Kjell Hjelm, based in Stockholm, has been promoted to replace McGregor as Regional Director, EMEA.

McGregor has been with Text 100 since 1998. During his tenure, he has held a variety of roles including Managing Consultant for the company's Australian operations, Regional Director for Asia Pacific and most recently, Regional Director for EMEA. McGregor has been based in London since relocating from Asia in 2005.

Hjelm has been with Text 100 since 2004. He was previously Managing Director of Text 100's Northern Europe Markets, encompassing five offices in the Nordics and Benelux countries. He has broad marketing communication background in both corporate and agency roles, living and working in Europe and North America. Previous employers have included Saab Scania and Toyota.

"Developing our own talent has always been a top priority," said Aedhmar Hynes, CEO, Text 100. "I am thrilled that on this occasion we were able to promote our own people into two critical roles. The appointment of two European-based executives clearly demonstrates the truly global nature of Text 100. Our executive leadership team now has six members; two based in the USA, three in Europe and one in Asia.

"In line with our strategy to provide our clients with a globally integrated service, creating the role of a single global COO was a natural evolution for our business. Building on his first hand knowledge of the Asia and EMEA markets, McGregor's role will be to ensure these markets along with our North American business operate in a seamless and fully integrated way," said Hynes.

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com .

Media Contact:
Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com

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