Shanghai, China. - 20 February, 2008 —Text 100 Public Relations, a leading global public relations agency, today announced the appointment of T.T. (Michelle) Yang, as the managing consultant and office lead of Text 100 Shanghai. Bringing 13 years of integrated marketing and corporate communications experience, Yang will oversee business direction, key client relationships, people and office management for the Shanghai operation.
Yang joins Text 100 Regional Director, Ava Lawler, in the Shanghai office and adds her key strengths of corporate brand positioning, strategy creation and communications training. This combination of regional talent joined with Text 100's commitment to deliver 100 percent total client experience provides a dynamic environment for clients and account teams.
"TT's combination of experiences from a range of industry sectors including IT, telecom, FMCG and luxury lifestyle will broaden our service offerings in China to both new and existing clients," said Chris Tang, managing director, Text 100 China. "It's also apparent that TT's profound experiences and skills in spokesperson, presentation and crisis management training for PR executives will raise the bar and skill set of the Shanghai team."
Prior to joining Text 100, Yang held senior positions within the Greater China region at other leading international PR firms, including Burson-Marsteller Shanghai and Ogilvy Taiwan. She has advised both MNCs and Chinese organizations at the most senior levels on branding and corporate communications issues. She has also counseled well known companies in their entry to the Chinese market, ensuring best brand positioning and messaging was delivered to key stakeholders. Yang's agency experience has also seen her drive a series of fashion campaigns for Nokia as well as its first campus branding campaign.
Yang is originally from Taiwan, and holds a M.A in Public Relations and Advertising from Michigan State University USA, and a B.A. in Banking and Finance from Tamkang University, Taiwan.
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com.
Media Contact:
Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com
< back
