London, UK - April 26, 2007 — Text 100 Public Relations, a leading global technology public relations firm, today announced that four of its PR programmes from the UK, Italy and Sweden have been nominated as finalists for the European SABRE Awards 2007. Award finalists are selected by judging panels formed of reputable industry peers working in-house or in consultancies across Europe.

The SABRE Awards by the Holmes Group commemorate achievements in the branding and reputation sectors. They represent the largest PR competition in the United States, and in 2005, these prestigious awards were conferred in Europe for the first time. The winners will be announced at a gala awards dinner, which takes place on May 24, 2007 at the Barcelona Maritime Museum in Barcelona, Spain.

Text 100's nominated programmes are as follows:

• NXP Revs Up the Semiconductor
• Categories: International, Technology, Multi Country Programme

Text 100 succeeded in raising widespread coverage for the launch of NXP Semiconductors. This international programme positioned the new company as a business whose history and financial stability with Philips made it well-positioned for growth and success.

• Cliccalastoria Project
• Categories: New and Digital Media, Technology, Mediterranean: Italy and Greece

For Xerox, Text 100 Italy was asked to develop a PR campaign which highlighted the added value of document management services. Text 100 delivered a creative PR programme, the centrepiece of which included setting up and managing a dedicated website - www.cliccalastoria.it - which showcased original documents from the Italian constitution.

• Dreamhack Overclocking Event
• Categories: Community Relations, Technology, Nordics

To launch Intel's extreme version of its new processor series, Text 100 Sweden held a live overclocking event with world famous overclocker Crotale and NordicHardware. The resulting coverage spread virally generating over 80 blog entries and 350 articles in 17 countries.

• Total Little Learners
• Category: Corporate Social Responsibility

For Total, August One, the consumer division of Text 100, developed a 'Little Learners'' road safety initiative aimed at the under-sixes (of whom more than 40 die on the roads every year), but designed to reach them through reception and year one teachers.

"These nominations reflect the growing diversity of client requirements. This trend is consistent across our global network," said Andrew McGregor, regional director, Text 100 EMEA. "Four nominations, reflecting diverse campaigns across many markets, speak volumes about our response to changing client expectations. I'm encouraged to see industry peers acknowledging our strategic competency and creative implementation."

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Text 100 is at the cutting edge of emerging media technologies and public relations techniques and, in August 2006, became the first public relations consultancy to establish a presence inside Second Life, a rapidly growing virtual world in which people can interact, create, educate, play, and work in a 3-D environment. For more information about Text 100, please visit www.text100.com.

About the SABRE Awards

The SABRE Awards are administered by The Holmes Group, a public relations newsletter publisher. They are awarded for excellence in public relations programming. The European SABRE Awards attracted close to 1400 entries from more than 20 European countries.

For more information, please contact:

Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com

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