London, UK -- July 25, 2007 — Text 100, a leading global technology public relations agency, and NXP Semiconductors have been honored with a Golden World Award (GWA) by the International Public Relations Agency (IPRA). Text 100's award entry, entitled: 'NXP Revs up the Semiconductor Industry,' was a winner in the International PR category.

Against a background of dramatically decreasing media awareness and favourability, the PR team launched a nine-month global campaign in early 2006 to bolster visibility around Philips Semiconductors 'hero' products. The team's efforts were so successful that within months the company was the talk of the industry again, re-launching as the independent, vibrant, NXP Semiconductors hot on the heels of the industry's largest ever private equity buy-out.

"This award is a real testament to the global proposition that Text 100 brings to the table, particularly our ability to deliver innovative and coordinated programmes across multiple markets," said Aedhmar Hynes, CEO, Text 100. "Our work with NXP Semiconductors went far beyond coverage. It changed advocacy and awareness among influencers and had a significant impact on the success of the newly formed NXP."

IPRA received more than 400 GWA entries from 46 countries for 21 different categories. The judges chose the winning programmes from the more than 100 entries that made it the shortlist.

"Once again entries were of a very high calibre which made judging difficult...but for all the right reasons. Entries to the Golden Award Awards provide an excellent gauge for the way public relations practice around the world is increasingly benefitting organisations and their stakeholders," said Michael Register, jury chair, IPRA.

The GWA prize ceremony will take place at a gala dinner in London on Tuesday, 6 November, 2007.

About IPRA Golden Awards:

Now in the their 17th Year the IPRA Golden World Awards (GWA) annually recognise the best in Public Relations work from around the world. They currently attract in excess of 400 entries from the four corners of the globe.

The Awards are organised in a series of categories covering the full gamut of public relations activities and after two rounds of judging from experts from many countries the selected winners for each category and grand winner are recognised at an annual Gala Dinner.

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 31 offices around the world.   Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek 's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com.

Media Contact:

Peter Jacob
+44 (0) 208 846 0745
peter.jacob@text100.co.uk