New York, NY, June 22, 2007 — Text 100 Public Relations, a leading global technology public relations agency, has added three more Sabre Awards to the New Media Agency of the Year accolade it received an awards ceremony in New York City on May 11th .
Text 100 won awards for Corporate Media Relations (trade) Campaign of the Year, Consumer Electronics Campaign of the Year and PR Agency Marketing Program of the Year. The Sabre Awards program is managed by The Holmes Report, one of the most influential publications covering the public relations industry.
"There is no greater honor than having our work recognized by our peers and commentators in the PR industry." said Aedhmar Hynes, CEO, Text 100. "They represent a terrific vote of confidence for the phenomenal work our staff does every day and the client relationships that make it all possible."
Text 100's winning campaigns were as follows:
Corporate Media Relations (trade) Campaign of the Year - Text 100 and NXP Semiconductors.
With media awareness and favorability dropping dramatically, the PR team launched a global campaign to bolster visibility around Philips Semiconductors 'hero' products. The team's efforts were so successful that within months the company was the talk of the industry again, re-launching as the independent, vibrant, NXP Semiconductors hot on the heels of the industry's largest ever private equity buy-out.
Consumer Electronics Campaign of the Year - Text 100 and Sprint.
Text 100 implemented a bold and creative strategy, backed by careful market research, to differentiate Sprint Nextel from its competitors. Campaign results led to more than 250 pieces of coverage, an increased share of voice in target publications, milestone sales results and a leadership position in the mobile entertainment discussion.
PR Agency Marketing Program of the Year - Text 100
Text 100 became the first global PR agency to establish a presence in the Second Life virtual world in August 2006. The team subsequently created a significant amount of buzz around this innovation. Text 100 successfully secured more than 60 pieces of editorial coverage in business, technology and communications publications in 15 countries. More than 200 blog posts discussed the venture and there have been almost 80,000 viewings on YouTube of a video of the Text 100 Second Life office.
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 30 offices around the world Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek 's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques . In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com.
Media Contact:
Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com
