New York, NY, March 22, 2007 — Text 100 Public Relations, a leading global technology public relations firm, has been named a winner in the PRWeek Awards 2007 program in the PR Innovation of the Year and the Young PR Professional of the Year categories. Text 100 also received an honorable mention in the Midsize Agency of the Year category. The competition is the North American PR industry's highest accolade given annually to the best public relations corporate, nonprofit, and agency teams as well as the campaigns they produce. Winners in the 33 categories were announced at a gala ceremony held at Tavern on the Green in New York City on March 8.

Text 100 won PR Innovation of the Year for becoming the first global public relations firm to establish a presence in Second Life, a rapidly growing virtual world in which businesses can innovate, collaborate and educate in a 3-D environment. Judges noted that at "a time when the PR industry is struggling with all of the new ways to reach audiences, many firms will boast of their experience with new and social media. By being the first PR agency to open a virtual office in Second Life, Text 100 successfully positioned itself as an innovator."

Text 100's Aaron Uhrmacher, peer media consultant, won the Young PR Professional of the Year Award. Uhrmacher managed the agency's entry into Second Life and displayed a keen understanding of social media technologies, which prompted judges to comment that he had an "impressive ability to leverage new media to advance the business." Uhrmacher's other notable accomplishments include his leadership in the Text 100 digital lifestyle sector and participation in a successful presentation on virtual worlds to the Arthur Page Society.  

"Innovation and the concept of looking at the world differently has always been a key part of what makes Text 100 so different," said Aedhmar Hynes, CEO, Text 100. "Working in the technology industry where innovation and invention are fundamental in establishing and maintaining a leadership position means that we've always been comfortable in challenging the status quo. Winning these awards is therefore a tremendous public recognition of one of the key hallmarks of Text 100, which is something our people have been proud of for some time."

In addition to winning two PRWeek Awards and an honorable mention in Midsize Agency of the Year, Text 100 also received honorable mentions in the Business-to-Business Campaign of the Year category for work with Xerox, and in the Product Brand Development Campaign of the Year category for a campaign executed with Sprint Nextel. Text 100 was shortlisted for a total of 10 awards.

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. In August 2006, Text 100 became the first PR agency to establish an office in the Second Life virtual world, a landmark indicative of the company's passionate embrace of emerging public relations technologies and techniques. For more information about Text 100, please visit www.text100.com .

About PRWeek

Launched in the United States in November 1998, PRWeek is the first weekly magazine to offer nationwide coverage of the public relations business. As the leading trade magazine for the PR industry, it carries the latest news, in-depth analysis, top columnists, and reviews of campaigns. In addition, PRWeek distributes some of the most comprehensive research for PR practitioners including the annual Salary, CEO, Marketing, and Corporate Surveys, as well as key industry sector rankings and regional forums. Daily news updates, as well as the full content of the print edition, can be found at www.prweek.com .

For more information, please contact:

Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com

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