Combined Offering Expected to Enable Better Communications Integration and Revenue Growth Based on Measurable Trusted Relationships
NEW YORK, NY and Foster City, CA - June 18, 2007 — Text 100, a global public relations agency, and Zuberance, a marketing software and services company, today announced an alliance to create services that will help business communicators develop more trusted relationships with their constituencies.
The alliance will leverage Text 100's expertise in engaging media, analysts, employees, new media and other stakeholders and Zuberance's software and services which enables clients to identify and mobilize their most trusted customers online. Together, the two companies will help business communicators more effectively understand, engage and build trust with increasingly fragmented and distrustful, yet highly-connected audiences.
Text 100 and Zuberance will provide a solution addressing all touch points of business communities in an integrated way, mirroring their connectivity and allowing for synergies as a result. The solution will comprise three key elements:
- Identification - Text 100 and Zuberance will create customized maps of trust - identifying those people who are most passionate and influential - so clients can focus their resources on the areas of highest return.
- Growth - Text 100 and Zuberance will provide services to grow ecosystems of trust and to mitigate the impact of sources of distrust in their client's business communities. While Text 100 consultants will focus on high touch relationships, Zuberance software and services will enable clients to mobilize their most trusted customers online.
- Measurement - The combined offering will be completed by a set of metrics benchmarking the number and quality of trusted relationships with the community. These metrics are based on the Net Promoter ® Score which the London School of Economics has highlighted as an effective measure of the correlation between customer advocacy and company growth.
The partners expect their combined offering to be available by August 2007.
"Text 100 needed a partner who could extend the reach of our communications programs to our client's customers." said Georg Kolb, EVP of Innovation at Text 100. "We also sought a technology that would facilitate standard transactions and which offered a strong measurement component. Zuberance had a valuable contribution to make in all areas. We were also attracted by their compelling combination of seasoned executives and innovative offerings."
"We are an online services firm that enables companies to mobilize their most trusted and influential customers: their authentic advocates", said Rob Fuggetta, CEO and founder of Zuberance. "But we realize that a company's ecosystem of trust is not confined to its customers. Text 100 is great at building relationships with different types of constituencies and more importantly, they understand that creating trust with today's business communities is more than traditional awareness marketing. We are proud to work with the New Media Agency of the Year."
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 30 offices around the world Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek 's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com.
About Zuberance, Inc.
Zuberance is a software and services company that enables companies to mobilize their most valuable and vocal customers - their advocates. Delivered via a Software as a Service (SaaS) model, Zuberance provides a groundbreaking portfolio of on-demand applications for identifying advocates, mobilizing them, and tracking results and ROI. The Zuberance solution enables companies to cost-effectively drive dramatic revenue growth and achieve a 10X increase in online conversion rates. For more information, visit www.zuberance.com or call 650.369.2002.
Media Contact:
For Text 100:
Georg Kolb, Text 100
212-331-8422
georgk@text100.com
For Zuberance:
Rob Fuggetta, Zuberance
650-369-2002
rob@zuberance.com
