Rochester, NY, February 16, 2007 — Text 100 Public Relations, the world's largest independent technology public relations firm, and Xerox Corporation were honored at the PR News Nonprofit PR Awards last month. Text 100 and Xerox won "Best Corporate Partnership" for their Let's Say Thanks program, a free and easy way for the public to send thank you messages to U.S. troops serving overseas.
"We're honored to receive this award for Let's Say Thanks, especially because the program resonates so much with troops and their families both in the U.S. and abroad," said Aedhmar Hynes, CEO, Text 100. "The PR News Nonprofit PR awards not only provide recognition for what we've done, but also for the good work of so many other organizations. Ultimately, the real winners are all the people who benefit from these worthy programs."
The Let's Say Thanks program began in late 2005 with a holiday card drive in Atlanta. From there, the project took off, quickly becoming a national program with a dedicated Web site, www.LetsSayThanks.com, from which members of the public can select card designs created by children across the country and include a message of support. The cards are printed on a Xerox iGen3 ® Digital Production Press and distributed in care packages put together by Give2TheTroops, a non-profit group that provides care packages to troops overseas.
"Our program is simply a way for people to connect, person to person," said Ed Gala, vice president, World Wide Strategic Public Relations, Xerox. "We've been overwhelmed by the response so far. It's inspiring to see so many people willing to take a moment to write a quick thank you."
Text 100 is working with Xerox and Give2TheTroops to continue the program into 2007. To date, more than 10 million messages to the troops have been submitted through the program.
The PR News Nonprofit PR Awards are an annual awards program honoring communications excellence among nonprofit organizations. Presented by industry publication PR News, the awards provide an annual benchmark for nonprofit communicators and are judged by a panel of PR professionals from the educational, nonprofit and corporate sectors. A complete list of winners is available online at www.prnewsonline.com.
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. In August 2006, Text 100 became the first PR agency to establish an office in the Second Life virtual world, a landmark indicative of the company's passionate embrace of emerging public relations technologies and techniques. For more information about Text 100, please visit www.text100.com.
About PR News
Now in its 61st year, PR News is an executive-level, reader-supported publication that helps enhance the business impact of PR. Written for corporate PR and agency professionals and the challenges they face, PR News is a blueprint for the strategies, tactics and insights needed to become an even more effective and successful communicator.
For more information, please contact:
Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com
Kevin Ptak, Text 100
+1 585.697.2611
kevinp@text100.com
