BEIJING, China - December 21, 2006 — Text 100 China has been awarded "Best HR Practice in Leadership Development 2006," by one of the most influential human resources publications in Asia Pacific, China STAFF.  

Against the backdrop of the increasingly fierce talent war in China, this award recognizes organizations that have powerful strategies in selecting, motivating, managing and developing their human capital from junior to senior levels. The key metrics evaluated by the judges include formal coaching, performance reviews, and mentoring programs that help develop and nurture future leaders.  

"This award means a great deal to Text 100 China as well as for our regional HR team," said Chris Tang, Managing Director, China and Hong Kong for Text 100.  "The impact that our leadership development efforts have had on our business are incredibly positive. We have a solid stream of home grown talent to ensure our future business success and continuity.   This is what has clearly impressed the judging committee."

As the first PR agency to win this award, Text 100 beat entrants from Astra Zeneca Pharmaceutical Co. Ltd and UTStarcom Telecom CO Ltd.  

Text 100 has a strong commitment to invest in and develop its people.  "We recognize that when our people feel challenged, nurtured and valued then that is when we as a business will grow." continued Tang.  "We are proud of this wonderful result. It is a solid validation to the fact that Text 100 is a great place to work and we are creating the leaders of tomorrow."

The programs that Text 100 was recognized for include:

• Protocol University: a five-year-old training program designed to keep people learning, challenged and growing throughout their careers
• Marzipan Club: or the "Future Leaders Club", designed to identify and develop tomorrow's leaders within the organization while at the same time providing the opportunity to gain real business experience
• Leadership Training: the first ever training conducted by a professional HR consulting firm in China
• PMP (Performance Management Program): a process designed to continuously monitor, inspire and reward people through objective setting and annual reviews

"As technology companies strive to establish their position and profile in China, a country with unprecedented opportunities and unique challenges, the role of effective communications is increasingly recognized as a critical factor in building a successful business," said Aedhmar Hynes, CEO, Text 100. "Having the right people in place is key to ensuring that we have a strong leadership position in the market. Winning this award is an outstanding testament to the tremendous strides that we have made in China since establishing a presence in 1999."

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Named 2005 Technology Public Relations Agency of the Year by The Holmes Report, Text 100 was built organically from the ground up and uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Fujifilm, IBM, Philips and Xerox. For more information about Text 100, please visit www.text100.com.

For more information, please contact:

Claire Plasto
+61 (0)434 954 785
Claire.plasto@text100.com.au

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