6/08/2006


Text 100 Appoints New Hong Kong Managing Consultant

HONG KONG--8 June 2006— Text 100 Public Relations today announced the appointment of Jeremy Woolf as managing consultant for Hong Kong.   He will manage all facets of the Hong Kong business including leading Text 100's team of experienced local consultants, developing client programs, and driving business development.  

Jeremy will continue to provide senior level consultancy to Text 100's clients in Hong Kong and across Asia Pacific. Jeremy will report to Ava Lawler, APAC Regional Consultancy Director, Text 100.

"Jeremy is one of the great PR thinkers and consultants within our business and has made an enormous contribution to Text 100 globally since joining us in 1999. Hong Kong's success is vital to our business, and we are delighted to have Jeremy assume this role," said Ava Lawler.

A seven year Text 100 veteran, Jeremy most recently held the position of Asia Pacific IBM client advocate, responsible for the company's relationship with IBM across six Asia Pacific markets. Jeremy also oversaw Text 100's global SMART PR methodology and PR automation development.   In addition, he has authored and delivered media training, crisis communications, message development, presentation skill and advanced PR skills courses to senior executives across the region.

"Text 100 is a great company with an unrivalled track record stretching back 25 years in the technology sector," said Jeremy Woolf. "We offer our Hong Kong clients the unique combination of a best-in-breed global agency with the personal touch and passion of a boutique agency."

Jeremy joined Text 100 as an account manager in the Sydney office in 1999.   He oversaw local and regional client campaigns for companies such as Adobe Systems, Seagate Technology and Brio Software, and relocated to Hong Kong in September 2005.   Jeremy has worked in public relations and advertising in Hong Kong, Australia, and New Zealand for more than 13 years.

About Text 100 International
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Cisco, Fujifilm, IBM, Philips and Xerox. For more information about Text 100, please visit www.text100.com.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.

For further enquiries:

Amy Tam
Text 100 Hong Kong
Tel: +852 2821 8697
Email: amy.tam@text100.com.hk

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