Tara O'Donnell Brings Corporate, Sports and Entertainment Industry Experience to Growing Digital Lifestyle Group
New York, NY, November 6, 2006 — Text 100 Public Relations, the world's largest independent technology public relations firm, has announced the appointment of Tara O'Donnell as an account director to its Digital Lifestyle Group. O'Donnell, an 11-year veteran of the communications industry and previously senior manager at Samsung Electronics, will work out of Text 100's New York office supporting lifestyle and consumer technology brands.
As senior manager for corporate communications in North America, O'Donnell oversaw public relations for Samsung's corporate, electronics, telecommunications, semiconductor and information technology divisions. O'Donnell was also instrumental in driving communications around Samsung's sponsorship of the Olympic Games, philanthropic initiatives such as the 'Four Seasons of Hope' charity campaign and for Samsung's relationships with celebrities from the entertainment industry."Tara brings to Text 100 a track record of proven success in executing creative international media strategies for corporate communications, community, sports and philanthropic initiatives," said Tom Reno, President, North America, Text 100. "Our client base, and particularly those companies with digital lifestyle offerings, is increasingly seeking to target the consumer through such programs and so Tara's background is a perfect fit."
Initially, O'Donnell will work with Text 100 clients such as Philips Electronics and IBM.
"I'm looking forward to working with the talented team at Text 100 on our existing accounts and in driving the continued growth of our digital lifestyle group," said O'Donnell. "This is a new and exciting challenge in my career and I'm delighted to have the opportunity.
About Text 100Text 100 is a global PR agency serving companies that use technology for competitive advantage. Named 2005 Technology Public Relations Agency of the Year by The Holmes Report, Text 100 was built organically from the ground up and uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Cisco, Fujifilm, IBM, Philips and Xerox. For more information about Text 100, please visit www.text100.com.
For more information, please contact:
Radley Moss, Text 100
212-331-8429
radleym@text100.com
