Text 100 GmbH and Munich Network as well as their partners the Management Academy Munich and the German Public Relations Society (DPRG) present a ?Breakfast Talk: PR in China? in Munich on 9 June.
Munich, 9 June 2005 ? The technology industry in China is booming. This presents a challenge for the PR and marketing activities of European technology enterprises that want to gain ground in this market. With this in mind, international PR consultancy Text 100, Munich Network, the Management Academy Munich and the German Public Relations Society have jointly organised a ?Breakfast Talk? about PR in China in Munich on 9 June.
PR and marketing experts will debate how technology enterprises can develop their market share in this market, with a panel discussion following an introductory lecture. The discussion will focus on problems as well as opportunities for German enterprises, and also highlight the cultural and country-specific challenges PR and marketing efforts are confronted with in China.
PR expert Chris Tang, General Manager Text 100 China, will introduce the topics. Other spokespeople include Nikolaus Zumbusch, General Manager Text 100 Germany and moderator Susanne Sperber-Pflaumer, Vice President and Senior Consultant Text 100 International. Participants of the panel discussion are Yvonne Schmidt, Vice President Marketing Communications, Siemens Wireless Modules, Stefan Pieper, Communications, Lenovo Germany and Christina Kahlert, Chairperson of the Bavarian National Committee of the DPRG, Managing Director of INDOC INDUSTRIE- UND FERNSEHFILM and Director Central Europe of The NewsMarket.
The event will be held in English and take place at Munich Network, 145c Rosenheimer Street, Munich, from 8:30 to 12:00. Attendance fee is ?50, or ?30 for members of the Munich Network and DPRG. Visitors can register online at www.munichnetwork.com/events/default.asp or by phone at 089-6302530.
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive
advantage. Build organically from the ground up, Text 100 uniquely offers
the dedication of local agencies and the power and reach of a global firm.
With award winning practices covering all public relations disciplines, Text
100 represents leading brands in 28 offices around the world. For more information
about Text 100, please visit www.text100.com.
The Munich office of Text 100 was founded in 1992 and its team of 25 PR consultants provides full service PR for B2B and B2C businesses. Clients of Text 100 Germany include industry leaders such as IBM, Siemens, Gartner and ARM, emerging technology companies such as ADVA Optical and Open Text and consumer related industry leaders such as Discovery Channel, Activision and JVC.
Munich Network
Munich Network is an entrepreneurial non-profit organisation, representing
400 corporate members. Our goal is to support innovative entrepreneurs to
build tomorrows leading technology enterprises and to make innovative high-tech
companies successful. Therefore we are connecting entrepreneurs to the relevant
innovation forces in Europe and are setting the links to the most important
technology clusters worldwide. More information: www.munichnetwork.com.
DPRG - The German Public Relations Association
The German Public Relations Society (DPRG e.V.), is the largest professional
association of corporate communication managers and PR practitioners in Germany.
The DPRG represents the professional interests of their members, commits them
to act effectively, efficiently and ethically. Additionally, it organises
examinations to award professional certifications and fosters the image of
public relations. Founded in 1958, the DPRG has now over 1,700 members from
all sectors of the PR industry. Since then, the DPRG has been providing members
with information and support to carry out their profession. Members are decision
makers in the field of PR and communication, staff members in PR departments,
press officers in private companies, public authorities, associations, institutions,
churches and agencies as well as in educational establishments. The DPRG supports
the professional development of its members through a wide variety of events,
ranging from evening meetings to full-day workshops and conferences. There
are specialist and regional groups who provide opportunities for members to
network and exchange ideas. The advancement and safeguarding of quality in
PR is a central concern for the DPRG. With this in mind, the DPRG developed
principles, guidelines and a description of the profession. The DPRG requires
its members to act professionally and to adhere to a code of conduct. Together
with an independent jury, the DPRG annually awards outstanding PR carried
out in Germany with the German PR prize (Deutscher PR Preis). In contrast,
the German Council for Public Relations (Deutscher Rat f?r Public Relations)
acts as a self-regulating body of the industry and has the task to publicly
rebuke objectionable PR behaviour. At an international level, the DPRG fosters
contact with other associations of PR professionals, for instance as a member
of the European umbrella PR organisation, "Conf?d?ration Europ?enne des
R?lations Publiques (CERP)" and by co-operating closely with the "International
Public Relations Association (IPRA)". More information in German can
be found on www.dprg.de.
MANAGEMENT AKADEMIE M?NCHEN GmbH
Consulting - Training - Project Management - Conferences The MANAGEMENT AKADEMIE
M?NCHEN has been advising and training managers at all levels since 1971.
Aiming to improve the competitiveness of its customers, it actively supports
companies in the optimisation of their HUMAN CAPITAL and the successful implementation
of change management processes. The consultation process of the MANAGEMENT
AKADEMIE M?NCHEN is based on ?analysis, concept and consultation?. As a result
it not only unlocks new creative potential, but also delivers solutions and
facilitates their practical application in everyday business. The MANAGEMENT
AKADEMIE M?NCHEN supports companies in development of managers and junior
managers, post merger integration processes, change management processes,
project management, human resources management and development of strategies
and company culture. Consultation follows systematic procedures including
process analysis, project management and integration of training and consultation.
A network of 150 experienced trainers and consultants offer their expert knowledge
to the customers of the MANAGEMENT AKADEMIE M?NCHEN. For more information
about MANAGEMENT AKADEMIE M?NCHEN please visit http://www.mam.de
Kontakt Text 100 Deutschland GmbH:
Christine Vogl-Kordick / Eva Simmelbauer
Nymphenburger Stra?e 168
80634 M?nchen
Tel: 089 99 83 70 -37/-25
Email: christine.vogl-kordick@text100.de;
eva.simmelbauer@text100.de
