LONDON—1st March 2005— Text 100 International, one of the largest global technology public relations consultancies, has appointed Nick Giles as Managing Director for the UK & Ireland. Nick will take up the post in March 2005, reporting to Andy West, EMEA Managing Director, Text 100.

Nick joins Text 100 from global public relations firm Manning Selvage & Lee (MS&L), where he was head of the UK Corporate and B2B Practice and a member of the agency's seven-strong management committee. While at MS&L, Nick led the corporate media relations component of the Philips account and managed international programmes following MS&L’s appointment as global agency of record for Philips in 2003.

"Nick's corporate experience combined with his passion for technology perfectly complements the direction that we are taking our business," said Andy West, EMEA Managing Director, Text 100. "We are redefining the way technology PR is delivered at a global, regional and local level. We are expanding our service portfolio - starting with the corporate practice - and will make several more senior hires across the EMEA region over the coming months as we strive for market leadership."

He added: "Nick's appointment comes hard on the heels of Text 100's recent appointment of Kathy Fitzgerald as Global MD of our Corporate Practice and is further evidence of our strong commitment to the engagement of other practices and redefinition of global technology PR delivery."

"Text 100 is a great brand with an unrivalled track record stretching back 24 years in the technology sector," said Nick Giles. "The UK business has hidden its true potential over the past year or two and I am looking forward to unleashing the abilities of the team into the UK market. We have a tremendous opportunity to combine the best of a global agency with the personal touch and passion of a true boutique agency. The timing is perfect as Text 100 invests in senior talent around the world and as the technology PR market truly begins to show growth once again."

About Text 100 International
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 25 offices around the world. UK clients of the company include IBM, ARM, Bang & Olufsen and Interoute. For more information about Text 100, please visit www.text100.com.

For further information, please contact:
Andy West
Managing Director, Text 100 EMEA
T: +44 208 996 4100
E: andrew.west@text100.co.uk

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