One of the nation’s largest ISPs selects partner for corporate and product PR
ATLANTA – February 6, 2004 – Text 100 International, one of the largest global technology public relations consultancies, today announced it has been selected by EarthLink (NASDAQ: ELNK) to provide integrated communications counsel encompassing both corporate and product public relations strategy and tactical execution. Text 100 was awarded the account after an extensive multi-agency review process.
Text 100 will work with EarthLink’s corporate communications group to establish greater public awareness of the company, promote its Internet products and services, and manage issues relevant to its market and stakeholders. Text 100 will direct the program from its offices in New York City and Atlanta.
“Text 100 impressed us with their research-based analysis of our industry and the depth and breadth of their experience,” said Dan Greenfield, EarthLink vice president of corporate communications. “As we mark our ten-year anniversary, we believe that Text 100 brings a fresh perspective to our business and a level of strategic thinking that will help us position EarthLink to compete in a highly competitive, dynamic marketplace.”
“EarthLink is a great technology brand – one that reflects both
the Internet’s legacy and its promise,” said Aedhmar Hynes, Text
100 CEO. “We are looking forward to helping EarthLink define its brand
in a way that speaks consistently and eloquently to all of the company’s
constituents and builds on its technology leadership and customer focus.”
About EarthLink
“
EarthLink revolves around youSM.” As a leading national Internet service
provider (ISP) headquartered in Atlanta, EarthLink has earned an award winning
reputation for outstanding customer service and its suite of online products
and services. According to the J.D. Power and Associates 2003 Internet Service
Provider Residential Customer Satisfaction StudySM, EarthLink is ranked highest
in customer satisfaction among high-speed Internet Service Providers. Serving
approximately five million subscribers, EarthLink offers what every user should
expect from their Internet experience: high-quality connectivity, minimal drop-offs
and ISP-generated intrusions, and customizable features. Whether it’s
dial-up, high-speed, Web hosting, or wireless Internet service, EarthLink provides
the tools that best let individuals use and enjoy the Internet on their own
terms. Learn more about EarthLink by calling (800) EARTHLINK or visiting EarthLink’s
Web site at www.earthlink.net.
About Text 100 International
Text 100 is a global PR agency serving companies that use technology for competitive
advantage. Built organically from the ground up, Text 100 uniquely offers the
dedication of local agencies and the power and reach of a global firm. With
award winning practices covering all public relations disciplines, Text 100
represents leading brands in 23 offices around the world. Clients of the company
include Cisco, Fujifilm, IBM, Symbian and Xerox. For more information about
Text 100, please visit www.text100.com.
For further information, please contact:
Cathy Edens
Text 100 Public Relations
T: 206-267-2005
E: cathye@text100.com


