VALHALLA, NY— August 1, 2003— Fuji Photo Film U.S.A., Inc., a leader in innovative imaging and information products and services, today announced it has appointed Text 100 to provide strategic communications counsel to the company in support of its Fujifilm brand in the United States. The assignment encompasses corporate and business unit public relations strategy and tactical execution. Text 100 was awarded the account after an extensive multi-agency review process.
Text 100 will work with Fujifilm's Corporate Communications Group to establish greater public awareness of the company and communicate its technology leadership in the imaging and information solutions markets. Text 100 will manage the program from its New York City office.
"We conducted a search to find an agency partner that not only had proven capabilities across a battery of key criteria, but also an agency that was a good fit for Fujifilm. Text 100 answers both of those needs," said Camilla Jenkins, Vice President, Corporate Communications, Fuji Photo Film U.S.A., Inc. "Their analytical and research skills allowed them to quickly climb the learning curve of a new industry and give us great insight into the phenomenal opportunities for the Fujifilm brand. At the same time, their energy and enthusiasm for delivering on those opportunities created the right chemistry with our team. We are looking forward to working with them."
"Text 100 has a deep history in the technology industry and a long heritage of helping forward thinking companies build and extend their brands across the broadest set of audiences," said Aedhmar Hynes, Text 100 CEO. "Fujifilm is already a huge brand, but we're looking forward to working with the Fujifilm team to further build, refine and develop that brand so it speaks consistently and eloquently to all of the company's constituents."
About Text 100 International
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award winning practices covering all public relations disciplines, Text 100 represents leading brands in 23 offices around the world. Clients of the company include Cisco, IBM, NTT/Verio, Xerox, RealNetworks and Symbian. For more information about Text 100, please visit www.text100.com.
About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.
The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.
For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.
For more information, please contact
Thomas H. Shay
Fuji Photo Film U.S.A., Inc.
914-789-8145
tom_shay@fujifilm.com
Linda Parker
Text 100
T: 585-697-7723 ext. 245
E: lindap@text100.com
