Award recognized for international campaign re-launching Brio Software
SAN FRANCISCO - June 04, 2002-Text 100 International, one of the largest global technology public relations agencies, today announced that it was awarded an IPRA Golden World Award by the International Public Relations Association for its international PR campaign for Brio Software, "Getting Back on the Map: Text 100's Re-launch of Brio Software." The 2002 IPRA Golden Awards for Excellence offer worldwide recognition and acclaim to world-class public relations programs. The program was honored in the Business-to-Business Marketing - Established Product or Service category.
The International Public Relations Association (IPRA) was founded in 1955 in London and boasts a membership of 900 worldwide in 93 countries. Thirty public relations programs from 12 different countries will be recognized at the 2002 IPRA Golden World Awards ceremony to be held at the Marriott London Hotel Grosvenor Square in London, UK on October 7, 2002.
"The IPRA is the oldest international public relations organization in the world with representatives across the globe," said Aedhmar Hynes, CEO, Text 100 International. "This award is testament to Text 100's ability to deliver international campaigns across national boundaries and further supports our mission to become the most respected technology public relations firm in the world."
The competition's international jury, composed of 41 senior practitioners from 21 countries, completed its adjudication of 267 entries in London on May 24th. Criteria used by the jury to examine each entry included competence and quality demonstrated in terms of research, planning, execution and evaluation, clarity and coherence of messages, creativity and ethics, as well as local conditions in the country of origin.
About Text 100 International
Text 100 International is one of the largest global technology public relations agencies. With 23 offices across Europe, North America, India, Africa and the Asia Pacific region Text 100 is the largest and most established brand within the OneMonday Group (ONE.L). Its clients include industry leaders such as Avaya, Cisco, IBM, Unisphere and Xerox Corporation as well as emerging technology companies, Handspring, InfoSpace Inc. and Openwave. For more information about Text 100, please visit www.text100.com.
For more information:
Text 100 International
Anne Taylor
206.267.2002
annet@text100.com
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